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Tourism Management at UNESCO World Heritage Sites (vol. 3)

Ref. 16014
CategoryTourism
  • Duration: 20 months
  • Effort: 24 hours
  • Pace: Self paced
This MOOC provides an introduction to tourism at UNESCO World Heritage Sites, and presents its many different aspects.
No open course runs

What you will learn

At the end of this course, you will be able to:

  • Provide better experiences, understanding and management of tourism in World Heritage Sites.
  • Access a wide theoretical overview of topics, theories and issues related to tourism and contextualize them within the field of cultural, heritage and sustainable tourism.
  • Apply the theories to concrete examples of tourism management in heritage sites from all around the globe. A particular focus will be given in each chapter to the case study of tourism destination and World Heritage Site of Archaeological Site of Al-Hijr (Madâin Sâlih) thanks to the participation and collaboration of the RCU (The Royal Commission for AlUla) and AFALULA (French Agency for AlUla Development).

Description

The very term “Heritage” suggests that something of value has been transmitted through generations up to ours, and that such generations were and are able to access it as its heirs. In the case of World Heritage Sites, we need to balance and orchestrate preservation: the current generation should be able to visit and somehow enjoy heritage in a way that will allow future generations to benefit from and have access to it. Sustainability is a major part of the solution.

Since its establishment in 2002, the international UNESCO UNITWIN Network “Culture, Tourism, Development” has been working with its members – highly profiled researchers and professors – towards the goal of how tourism can coexist with, protect and sustainably enhance the outstanding value of the heritage belonging to all of humanity. It wants to share its knowledge in a spirit of solidarity among universities, decision makers, non-governmental organizations, civil society and the private sector.

For 2021, the MOOC series “Tourism Management at UNESCO World Heritage Sites” is releasing its third volume, providing new insights and numerous case studies from all around the world in all of its six chapters.

Format

An Arabic translation of this page is available by clicking on this link.

The course consists of six chapters, released one per week. During each chapter, learners will be able to gain knowledge about different aspects of Tourism Management at UNESCO World Heritage Sites thanks to ad-hoc documents and videos produced by members of an international network of prominent universities.

Participants will also have the opportunity to assess their understanding and learning progress through quizzes, as well as through various activities, discussions, and peer-to-peer evaluated activities.

During the six weeks, from May 24 until July 2, 2021, the pedagogical team is available to answer questions and give advice to the participants. Afterwards, you can still register to the course, watch videos, read the theoretical texts, answer quizzes, track your progress and discuss heritage tourism with an international community of people interested in tourism management at world heritage sites, but without the support from the pedagogical team.

The course remains available with all materials for enrolled students to use until the end of 2022.

Prerequisites

The MOOC is open to everyone wishing to learn more about how tourism works at UNESCO World Heritage Sites. It has, however, a special focus on professional figures such as academics, site managers, state agencies, policy makers, students and other professionals involved in tourism.

It is NOT necessary to have completed the first and second volume of this MOOC in order to register to the current course. For interested first-time participants, the “Tourism Management at UNESCO World Heritage Sites” MOOC manuals, which gather all chapter documents of the previous volumes, will be available for download at the start of the course.

Assessment and certification

The assessment process is based on weekly quizzes, where participants can test their knowledge, and peer-reviewed online activities in which to put the newly gained notions into practice. Learners successfully completing the course (with a score of 80% or higher) will then receive a free course completion certificate.

Certificates will be issued during the following months: July 2021, December 2021, March 2022, June 2022, September 2022, December 2022.

Course plan

  • Week 1 : The 1972 and 2003 UNESCO Conventions and the Concept of Outstanding Universal Value (OUV)
  • Week 2 : UNESCO World Heritage Sites. Site Management Systems
  • Week 3 : Local Communities’ Involvement and Sustainable Tourism
  • Week 4 : Marketing
  • Week 5 : Interpretation. Stories and Memories
  • Week 6 : Information and Communication Technologies (ICTs). Orchestrating Them for Heritage Tourism

Course runs

Archived

  • From May 24, 2021 to Jan. 1, 2023

Course team

Maria Gravari-Barbas

Categories

Université Paris 1 Panthéon-Sorbonne (Paris, France) Coordinator of the MOOC

Lorenzo Cantoni

Categories

USI – Università della Svizzera italiana (Lugano, Switzerland) Co-coordinator of the MOOC

Ilaria Rosani

Categories

USI – Università della Svizzera italiana (Lugano, Switzerland) Project Manager of the MOOC

Thiago Allis

Categories

Universidade de São Paulo (São Paulo, Brazil)

Silvia Aulet Serrallonga

Categories

University of Girona (Girona, Spain)

Luís Ávila da Silveira

Categories

Universidade de Coimbra (Coimbra, Portugal)

Lia Bassa

Categories

Budapest Metropolitan University (Budapest, Hungary)

Camilla Borghi

Categories

Johns Hopkins University (Baltimore, United States)

Aleksandra Brezovec

Categories

University of Primorska (Koper, Slovenia)

Carlos Cardoso Ferreira

Categories

Universidade de Lisboa (Lisbon, Portugal)

Inge Yan Fong Chan

Categories

Budapest Metropolitan University (Budapest, Hungary)

Žana Čivre

Categories

University of Primorska (Koper, Slovenia)

Fernanda Cravidão

Categories

University of Coimbra (Coimbra, Portugal)

Neus Crous Costa

Categories

University of Girona (Girona, Spain)

Amal Das

Categories

Budapest Metropolitan University (Budapest, Hungary)

Silvia De Ascaniis

Categories

USI – Università della Svizzera italiana (Lugano, Switzerland)

Noémi Eser

Categories

Budapest Metropolitan University (Budapest, Hungary)

Erica Ferreiro-Rosende

Categories

A Coruña Tourism (A Coruña, Spain)

Laura Fuentes-Moraleda

Categories

King Juan Carlos University (Madrid, Spain)

María García-Hernández

Categories

Universidad Complutense de Madrid (Madrid, Spain)

Amalia Kotsaki

Categories

Πολυτεχνείο Κρήτης - Technical University of Crete (Chania, Greece)

Nuria Morère-Molinero

Categories

Universidad Rey Juan Carlos (Madrid, Spain)

Sai Kiran Mullangi Gopala Krishna

Categories

Budapest Metropolitan University (Budapest, Hungary)

Claudete Oliveira Moreira

Categories

Universidade de Coimbra (Coimbra, Portugal)

Pamela Palmi

Categories

University of Salento (Lecce, Italy)

Puspita Ayu Permatasari

Categories

USI – Università della Svizzera italiana (Lugano, Switzerland)

Anna Picco Schwendener

Categories

USI – Università della Svizzera italiana (Lugano, Switzerland)

Maria Irene Prete

Categories

University of Salento (Lecce, Italy)

Sidnei Raimundo

Categories

Universidade de São Paulo (São Paulo, Brazil)

Carmen María Ramos

Categories

Cátedra UNESCO de Turismo Cultural (Universidad Nacional de Tres de Febrero y Asociación Amigos del Museo Nacional de Bellas Artes) (Buenos Aires, Argentina)

Edna Rozo

Categories

University Externado of Colombia (Bogotá, Colombia)

Nancy Rocío Rueda-Esteban

Categories

University Externado of Colombia (Bogotá, Colombia)

Clara Inés Sánchez Arciniegas

Categories

University Externado of Colombia (Bogotá, Colombia)

Norberto Santos

Categories

University of Coimbra (Coimbra, Portugal)

Antonio Carlos Sarti

Categories

Universidade de São Paulo (São Paulo, Brazil)

Victoria Ayelen Sosa

Categories

Instituto Nacional de Antropología y Pensamiento Latinoamericano (INAPL) (Buenos Aires, Argentina)

Anna Trono

Categories

University of Salento (Lecce, Italy)

Dominique Vanneste

Categories

KU Leuven (Leuven, Belgium)

Alexandros Vazakas

Categories

Πολυτεχνείο Κρήτης - Technical University of Crete (Chania, Greece)

Marta Lucía Vélez Rivas

Categories

University Externado of Colombia (Bogotá, Colombia)

Maria Dolors Vidal Casellas

Categories

University of Girona (Girona, Spain)

Petra Zabukovec Baruca

Categories

University of Primorska (Koper, Slovenia)

Organizations

Université Paris 1 Panthéon-Sorbonne

Guest instructors

Ahmed Alimam

The Royal Commission for AlUla (RCU) (AlUla, Saudi Arabia)

Jean-François Charnier

L'Agence française pour le développement d'ALULA (AFALULA)

Melanie De Souza

The Royal Commission for AlUla (RCU) (AlUla, Saudi Arabia)

Peter Debrine

UNESCO World Heritage Centre (Paris, France)

Guest instructors

Andrew Hall

The Royal Commission for AlUla (RCU) (AlUla, Saudi Arabia)

Laila Nehmé

Centre national de la recherche scientifique (CNRS) (Paris, France)

Nicolas Lefebvre

L'Agence française pour le développement d'ALULA (AFALULA)

Rami Alsakran

The Royal Commission for AlUla (RCU) (AlUla, Saudi Arabia)

Other contributors

The following persons have contributed to the creation of the MOOC:

Shondel Bervini Monkow

Video maker at eLab – eLearning Lab USI (Lugano, Switzerland)

Nadeen Alkaydi

Translator of the MOOC materials – USI Alumni

(Lugano, Switzerland)


An Arabic translation of this page is available by clicking on the link below
 

إدارة السياحة في مواقع التراث العالمي لليونسكو

(المجلد الثالث)

Follow us on Social Media!

Tourism Management at Unesco World Heritage Sites Official Facebook Group / الصفحة الرسمية لإدارة السياحة في مواقع التراث العالمي لليونسكو على الفيس بوك

Tag your MOOC-related posts with / :وشاركونا ملاحظاتكم عن المقرر الالكتروني المفتوح بإضافة الهاشتاق التالي #TourismMgmtWHS

Partners

UNESCO UNITWIN Network "Culture, Tourism, Development"

The UNESCO-UNITWIN Network "Culture, Tourism, Development" was founded in 2002 by the UNESCO Chair "Culture, Tourism, Development" at Paris 1 Panthéon-Sorbonne University (Paris, France) and has since grown to about 30 member universities from all around the world. Its expertise lies in the fields of culture, tourism and development thanks to its numerous contributions in the research of tourism studies.

L’Agence Française Pour Le Développement D’Alula (AFALULA)

The French Agency for Alula Development (AFALULA) was created to support Saudi Arabia in the economic, touristic and cultural development of AlUla, a region boasting outstanding natural and cultural heritage. The Agency’s mission is to mobilize the full breadth of French expertise (specialists, operators, companies) and to support, within a co-construction framework, its Saudi partner, The Royal Commission for AlUla (RCU), located in Riyadh and AlUla. AFALULA is participating in and supporting the MOOC as a way to provide the future tourism operators and experts of AlUla with knowledge and training about sustainable tourism management in heritage sites.

USI - Università della Svizzera italiana

Its UNESCO Chair in ICT to develop and promote sustainable tourism in World Heritage Sites, in collaboration with its fellow UNESCO UNITWIN Network "Culture, Tourism, Development" members, took care of the development and design of the three volumes of the "Tourism Management at UNESCO World Heritage Sites" MOOC thanks to its longstanding expertise in providing eLearning experiences. Through the eLab – eLearning Lab USI it created a variety of the videos and common video credits used for this MOOC

Paris 1 University eLearning Center - Service des Usages Numériques (SUN)

License

License for the course content

Attribution-NonCommercial-ShareAlike

You are free to:

  • Share — copy and redistribute the material in any medium or format
  • Adapt — remix, transform, and build upon the material

Under the following terms:

  • Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
  • NonCommercial — You may not use the material for commercial purposes.
  • ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.

License for the content created by course participants

Attribution-NonCommercial-ShareAlike

You are free to:

  • Share — copy and redistribute the material in any medium or format
  • Adapt — remix, transform, and build upon the material

Under the following terms:

  • Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
  • NonCommercial — You may not use the material for commercial purposes.
  • ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.
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