At the end of this course, you will be able to:
The third volume of the “Tourism Management at UNESCO World Heritage Sites” MOOC is designed to share the network’s extensive know-how accessibly and widely to tourism experts, policy makers and students alike. You will learn how to provide better experiences, understanding and management of tourism in World Heritage Sites.
The course provides a wide theoretical overview of topics, theories and issues related to tourism and contextualizes them within the field of cultural, heritage and sustainable tourism. In line with the Network’s history and affiliation, the discussed themes will include either explicit or references to UNESCO’s work, principles and more.
Each chapter contains one or more case studies to explore the theories’ practical applications and to show concrete examples of tourism management in heritage sites from all around the globe. A particular focus will be given in each chapter to the case study of tourism destination and World Heritage Site of Archaeological Site of Al-Hijr (Madâin Sâlih) thanks to the participation and collaboration of the RCU (The Royal Commission for AlUla) and AFALULA (French Agency for AlUla Development).
Complementary and additional external resources are provided for further consideration to address tourism planning issues from different angles.
With almost twenty years of expertise in the fields of culture, tourism and development as well as its contributions in the research of tourism studies, the UNESCO UNITWIN Network “Culture, Tourism, Development” wants to share its knowledge in a spirit of solidarity among universities, decision makers, non-governmental organizations, civil society and the private sector. In 2018, with the release of the first volume of the online course “Tourism Management at UNESCO World Heritage Sites” (7’700+ learners from 168 countries), they did so in the freely accessible form of a Massive Open Online Course. One year later, the second volume was released (4’100+ learners from 153 countries).
For 2021, the MOOC series “Tourism Management at UNESCO World Heritage Sites” is releasing its third volume. It is a new course providing new insights and numerous case studies from all around the world in all of its six chapters (see “Course Schedule”).
Tailored to policy makers, site managers, students and people active in the tourism industry, this new volume is open to anyone curious to learn more about tourism at UNESCO World Heritage Sites.
The course consists of six chapters, released one per week. During each chapter, learners will be able to gain knowledge about different aspects of Tourism Management at UNESCO World Heritage Sites thanks to ad-hoc documents and videos produced by members of an international network of prominent universities.
Participants will also have the opportunity to assess their understanding and learning progress through quizzes, as well as through various activities, discussions, and peer-to-peer evaluated activities.
During the six weeks, from May 24 until July 2, 2021, the pedagogical team is available to answer questions and give advice to the participants. Afterwards, you can still register to the course, watch videos, read the theoretical texts, answer quizzes, track your progress and discuss heritage tourism with an international community of people interested in tourism management at world heritage sites, but without the support from the pedagogical team.
The course remains available with all materials for enrolled students to use until the end of 2022
The MOOC is open to everyone wishing to learn more about how tourism works at UNESCO World Heritage Sites. It has, however, a special focus on professional figures such as academics, site managers, state agencies, and other professionals involved in tourism.
It is NOT necessary to have completed the first and second volume of this MOOC in order to register to the current course. For interested first-time participants, the “Tourism Management at UNESCO World Heritage Sites” MOOC manuals, which gather all chapter documents of the previous volumes, will be available for download at the start of the course.
The assessment process is based on weekly quizzes, where participants can test their knowledge, and peer-reviewed online activities in which to put the newly gained notions into practice. Learners successfully completing the course (with a score of 80% or higher) will then receive a free course completion certificate.
Certificates will be issued during the following months: July 2021, December 2021, March 2022, June 2022, September 2022, December 2022.
Tag your MOOC-related posts with #TourismMgmtWHS
The UNESCO-UNITWIN Network "Culture, Tourism, Development" was founded in 2002 by the UNESCO Chair "Culture, Tourism, Development" at Paris 1 Panthéon-Sorbonne University (Paris, France) and has since grown to about 30 member universities from all around the world. Its expertise lies in the fields of culture, tourism and development thanks to its numerous contributions in the research of tourism studies.
The French Agency for Alula Development (AFALULA) was created to support Saudi Arabia in the economic, touristic and cultural development of AlUla, a region boasting outstanding natural and cultural heritage. The Agency’s mission is to mobilize the full breadth of French expertise (specialists, operators, companies) and to support, within a co-construction framework, its Saudi partner, The Royal Commission for AlUla (RCU), located in Riyadh and AlUla. AFALULA is participating in and supporting the MOOC as a way to provide the future tourism operators and experts of AlUla with knowledge and training about sustainable tourism management in heritage sites.
Its UNESCO Chair in ICT to develop and promote sustainable tourism in World Heritage Sites, in collaboration with its fellow UNESCO UNITWIN Network "Culture, Tourism, Development" members, took care of the development and design of the three volumes of the "Tourism Management at UNESCO World Heritage Sites" MOOC thanks to its longstanding expertise in providing eLearning experiences. Through the eLab – eLearning Lab USI it created a variety of the videos and common video credits used for this MOOC.
With the technical support of the Paris 1 University eLearning Center (Service des Usages Numériques)
You are free to:
Under the following terms: