Enrollment is closed
  • End of Registration
  • Registration closed
  • Classes Start
  • jun 01 2020
  • Classes End
  • jul 24 2020
  • Estimated Effort
  • 2 h/week
  • Language
  • English

About This Course

The Chinese nation is known as the "state of etiquette", and its etiquette culture has a long history. Etiquettes, reflecting one’s recognition and respect for others, society and country, can effectively show the upbringing, manners and charm of the person who shows and the person who receives and returns. Etiquette is an indispensable lubricant in cross-cultural communication and a necessary professional skill for everyone to enter the Chinese workplace

"A Beginner’s Guide to Etiquette" is a compulsory career development course for new professionals in the workplace as well as a career culture development course for people around the world to understand the Chinese workplace and etiquette. It is divided into two parts. Each part is a stand-alone course.

Based on the characteristics of actual Chinese workplace, this part focuses on five themes.

◇ Introduction

◇ Professional Image

◇ Deportment and Manners

◇ Seating Arrangement Etiquette

◇ Meeting and Communication Etiquette

The course, following the principle of “pragmatism and flexibility”, is not only content-minded, but also audience-oriented. It adopts "double titles", includes actually shot scenes, and is supplemented with soothing background music, and relevant video clips from such sources as news reports and movies. It leads in with some etiquette proverbs and concludes with some tips. Through the study of this course, students are expected to master the knowledge and skills of etiquette in China’s workplace, improve their etiquette literacy and professional comprehensive ability, and prepare themselves better for future international careers.


A Beginner’s Guide to Etiquette(Part 1)is organized in 8 weeks. 5 modules are composed of 24 sessions. Each session contains a short video, a text of the tips and a choice quizt to help you check your understanding. The videos are in Chinese, subtitles in English and in Chinese are provided.

There is a discussion area for this course. You can post questions there and share them with other learners of this course.


This course is for:

1. College students of different majors;

2. People who will or want to work in China workplace;

3. People working in enterprises that have trade relations with China;

4. People who are interested in Chinese workplace and etiquette.

"A Beginner’s Guide to Etiquette"(Part 1)does not demand any specifically prepared knowledge. It is a cross-cultural career development course for everyone interested.

The Teaching Team

Course Staff Image #1

Yuanyuan LI

Yuanyuan Li is an Associate Professor at Kunming University of Science and Technology. She obtained her master's degree from the University of Trier (in Germany) of Business. She is a Certified Hospitality Trainer (CHT) and a Certified Hospitality Sales Professional (CHSP) of American Hotel & Lodging Educational Institute. She was the winner of the Gold Coach Award of China College Students’ ‘Internet Plus’ Innovation and Entrepreneurship Competition.

Course Staff Image #2

Qian Tong

Qian Tong is a Lecturer at Kunming University of Science and Technology. She is a PhD candidate in management at National Institute of Development Administration (in Thailand). She has the qualification of exhibition planning and marketing planning. She has been teaching the course “Business Etiquette” and conducting researches on business etiquette for more than 7 years.

Course Staff Image #3

Min Tang

Min Tang is an Associate Professor at Kunming University of Science and Technology. She obtained the master's degree in Tourism Management from Yunnan University. She received the certificate of Professional Development Programme for China University English Lecturers in New Zealand. She is a certified China Workplace English Test Trainer and a certified examiner of Public English Test System (PETS).

Course Staff Image #4

Jiangling Li

Jiangling Li a Lecturer at Kunming University of Science and Technology. She majored in character image design. She is a Senior Image Designer, a Senior Makeup Artist, a Senior Beautician. She has been in the professions of professional make-up, image building, and workplace etiquette training for more than 9 years.

The Assistant Team

Yuxin Shen(Yocy)

Yocy is a Counselor at Kunming University of Science and Technology.

Yocy = a little bit Python + a little bit cello + a little bit baking + a little bit humorous + a little bit cat.

Panpan Kui

Panpan Kui is a Teaching Assistant at University of Science and Technology. She obtained the master's degree in Mass Communication from University of Leicester in the UK. She had an internship at BBC (British Broadcasting Corporation).

Course Schedule

Week 1(2 videos):Introduction
  • Introduction: Winning through Etiquette
  • The Importance of Professional Image: Seven-Second Impression and Winning

Week 2(3 videos):Professional Image(Dressing and Etiquette)
  • Overall Principle of Professional Dressing: The Beginning of a Successful Image
  • Business Dressing Etiquette for Men: Opportunities in Dressing Etiquette
  • Business Dressing Etiquette for Women: Are You “Posing” the Right Way

Week 3(2 videos):Professional Image(Appearance and Etiquette)
  • Skin Care: Paying More Attention to Your Skin
  • Professional Make-up: Have You Taken the Mistakes for Granted

Week 4(3 videos):Deportment and Manners
  • Posture: Winning People's Approval and Admiration
  • Looks and Smiles: Valuable “Expression Package” in the Workplaces
  • Special Body Languages: The Invisible Punctuation

Week 5(3 videos):Seating Arrangement Etiquette 1
  • The principle and method of Seating Arrangements: Making Clear the Seating Order First
  • Guiding Etiquette: Where Exactly Should You Be
  • Seating Arrangements in Cars: Are You “Seated” Right

Week 6(3 videos):Seating Arrangement Etiquette 2
  • Seating Arrangements in Business Meetings: It Is Not Wrong to Make Sure Your Seat Before Taking it
  • Seating Arrangements of Chinese Banquets: How Do We Show Guests Respects?
  • Seating Arrangements of Western Banquets: What Do You Think About “Lady First”?

Week 7(4 videos):Meeting and Communication Etiquette 1
  • Greetings: The Subtlety of Greeting
  • Addresses: Details Not to Be Overlooked
  • Handshake: The First Touch to Establish Contact
  • Embrace: Do You Need Such “Temperature”

Week 8(4 videos):Meeting and Communication Etiquette 2
  • Foreign-Related Etiquette: When in Rome, Do as the Romans Do
  • Self-Introduction: Introducing Yourself Formally
  • Introducing Others: Bridging the Parties
  • Business Card: The Second Face of Image


Learners must satisfy the following to receive the course certificate:

1. Watch the videos.

2. Do the quiz in each session.

3. Watch the text in each session.

4. Do a final exam.

5. Overall grade should be greater than 50%.

The course is a part of the collection

"A Beginner’s Guide to Etiquette" divided into two parts.

Part 1 focuses on 5 themes: Introduction; Professional Image; Deportment and Manners; Seating Arrangement Etiquette; Meeting and Communication Etiquette. Course start: June 1, 2020

Part 2 covers 5 topics: Business Banquet Etiquette; Communication and Contact Etiquette; Reception and Visit Etiquette; Job Interview Etiquette; Business Speech Etiquette. Course start: October 5, 2020

This MOOC is provided under a cooperative

agreement between FUN-MOOC and XuetangX


Image #1


Officially founded in 1954 and with the history started from 1925, Kunming University of Science and Technology (KUST) is one of the top 100 universities in China. KUST is offering over 300 degree programs at Bachelor, Master and Doctor levels to around 40,000 full time on-campus students ( including 1,609 international students in 2018).

The programs cover engineering, science, management, economics, medicine, law, arts, philosophy, agriculture, and education. The disciplines of engineering, material science and chemistry of KUST are ranked by ESI as the top 1% worldwide.

KUST has established partnerships with over 150 universities in more than 30 countries, for the cooperation in research, student and staff exchange, joint programs, technical transfer etc.

KUST has 3 campuses, all located in Kunming City, the capital city of Southwest China’s Yunnan Province. Kunming is known as the Spring City of China, due to its mild weather all year round.

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