Enrollment is closed
  • End of Registration
  • Registration closed
  • Classes Start
  • may 06 2019
  • Classes End
  • dec 31 2019
  • Estimated Effort
  • 3:00 h/week
  • Language
  • English


The first volume of the MOOC “Tourism Management at UNESCO World Heritage Sites” was published on FUN MOOC back in January 2018. It attracted the attention of more than 6’500 learners from 166 countries and provided insights into UNESCO’s principles and doctrines, Communication Technologies, Economy, Management and Planning, and more.

Thanks to its success, the UNESCO-UNITWIN Network “Culture, Tourism, and Development” has decided to launch a brand new second volume of the MOOC, with six new chapters (see “Course Schedule”).

This second volume is designed and run by an international network of universities: highly profiled researchers and professors share their knowledge with you in an accessible way on tourism at UNESCO World Heritage Sites.

Tailored to policy makers, site managers, students and people active in the tourism industry, this new volume provides an introduction to tourism at UNESCO World Heritage Sites: focus of the course are heritage communication, management and marketing.


The course consists of six chapters, released one per week. During each chapter, learners will be able to gain knowledge about different aspects of Tourism Management at UNESCO World Heritage Sites thanks to ad-hoc documents and videos produced by members of an international network of prominent universities.

Participants will also have the opportunity to assess their understanding and learning progress through quizzes, as well as through various activities, discussions, and peer-to-peer evaluated activities.

During the six weeks, until June 16 2019, the pedagogical team is available to answer questions and give advice to the participants. After June, one can still register to the course, view its content, exchange via the forums with other participants of the MOOC, but without the support from the pedagogical team.

The course remains available with all materials for enrolled students to use until the end of 2019.


The MOOC is open to everyone wishing to learn more about how tourism works at UNESCO World Heritage Sites. It has, however, a special focus on professional figures such as academics, site managers, state agencies, and other professionals involved in tourism.

It is NOT necessary to have completed the first volume of this MOOC in order to register to the current course. For interested first-time participants, the “Tourism Management at UNESCO World Heritage Sites” MOOC manual, which gathers all chapter documents of the first volume, will be available for download at the start of the course.

Pedagogical Team

Maria Gravari-Barbas

Université Paris 1 Panthéon-Sorbonne (Paris, France)
Coordinator of the MOOC

Lorenzo Cantoni

USI – Università della Svizzera italiana (Lugano, Switzerland)
Co-Coordinator of the MOOC

Silvia Aulet Serrallonga

University of Girona (Girona, Spain)

Aleksandra Brezovec

University of Primorska (Koper, Slovenia)

Žana Čivre

University of Primorska (Koper, Slovenia)

Alfredo Conti

Universidad Nacional de Tres de Febrero y Asociación Amigos del Museo Nacional de Bellas Artes (Buenos Aires, Argentina)

Fernanda Cravidão

University of Coimbra (Coimbra, Portugal)

Neus Crous Costa

University of Girona (Girona, Spain)

Silvia De Ascaniis

USI – Università della Svizzera italiana (Lugano, Switzerland)

Laura Fuentes-Moraleda

King Juan Carlos University (Madrid, Spain)

Ana Muñoz-Mazón

King Juan Carlos University (Madrid, Spain)

Paulo Nossa

University of Coimbra (Coimbra, Portugal)

Pamela Palmi

University of Salento (Lecce, Italy)

Marie Permingeat

KU Leuven (Leuven, Belgium)

Maria Irene Prete

University of Salento (Lecce, Italy)

Edna Rozo

University Externado of Colombia (Bogotá, Colombia)

Nancy Rocío Rueda-Esteban

University Externado of Colombia (Bogotá, Colombia)

Clara Inés Sánchez Arciniegas

University Externado of Colombia (Bogotá, Colombia)

Norberto Santos

University of Coimbra (Coimbra, Portugal)

Anna Trono

University of Salento (Lecce, Italy)

Dominique Vanneste

KU Leuven (Leuven, Belgium)

Marta Lucía Vélez Rivas

University Externado of Colombia (Bogotá, Colombia)

Maria Dolors Vidal Casellas

University of Girona (Girona, Spain)

Teresa Villacé-Molinero

King Juan Carlos University (Madrid, Spain)

Petra Zabukovec Baruca

University of Primorska (Koper, Slovenia)

Course Schedule

  • Week 1 : Tourism Marketing
  • Week 2 : Site Management Systems
  • Week 3 : Behavior and Satisfaction on World Heritage Sites
  • Week 4 : Historical Memories and Tourism on World Heritage Sites
  • Week 5 : Religious Tourism
  • Week 6 : Tourism in World Heritage Cities


The assessment process is based on weekly quizzes, where participants can test their knowledge, and peer-reviewed online activities in which to put the newly gained notions into practice. Learners successfully completing the course (with a score of 80% or higher) will then receive a free course completion certificate.
Certificates will be issued every two months from June to December 2019.


UNESCO-UNITWIN Network "Culture, Tourism, Development"

The UNITWIN Programme was launched in 1992 and serves as a closely knit system of cooperation in research, documentation and training to facilitate exchanges and knowledge-sharing among universities, decision makers, non-governmental organizations, civil society and the private sector.

Other Contributors

The following students have contributed to the creation of the MOOC:

Ilaria Rosani

MA in International Tourism, collaborator at the UNESCO Chair in ICT to develop and promote sustainable tourism in World Heritage Sites at USI – Università della Svizzera italiana

Shondel Bervini Monkow

Video maker at ELearning Lab USI – Università della Svizzera italiana

Silvia De Ascaniis

PhD: senior researcher and lecturer, coordinator of the UNESCO Chair in ICT to develop and promote sustainable tourism in World Heritage Sites at USI – Università della Svizzera italiana

Gisela Etter

Master student in International Tourism at USI – Università della Svizzera italiana

Giulia Vighetti

Bachelor student in Foreign Languages Applied to Business and Tourism at Università della Valle d'Aosta

With the technical support of the Paris 1 University eLearning Center (Service des Usages Numériques)

Terms Of Use

Course Content

Attribution - NonCommercial - ShareAlike

The course is offered under a CC BY-NC-SA 4.0 license.

You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.

You may not use the material for commercial purposes.

If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.

You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.

Content produced by the Participants

By default, the same licence applies to the content created by the course takers on the FUN MOOC platform.